New Look

Design of an interactive video for New Look. The goal was to offer customers an immersive shopping experience and encourage sales for their 2011 summer collection entitled "100 days of Summer”. The video featured a short looped scene extracted from their brilliantly filmed commercial. Each model in the scene had their own video sequence which was activated once the customer clicked on them. This enabled items of the model’s outfit to be purchased.

Project: 100 Days of Summer

Role: Visual/UI Design, prototyping

Agency: Framestore London

Client: New Look

Interactive Video


Home Page Intro


Styleframes Overview


Styleframe Singles

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New Look