Citrus Reef
Brand Identity, Naming, Packaging, Brand Strategy
Led the art direction, naming, and design of Citrus Reef’s brand identity, focused on protecting coral reefs through stunning ocean-inspired jewellery. The project included creating a distinctive logo, custom icons, packaging, and promotional materials that reflect the brand’s commitment to marine conservation while appealing to environmentally conscious consumers. This cohesive identity emphasises both beauty and sustainability.










